3 technical SEO elements you should master (if you want to rank well on Google)
Would you like to have a good ranking on Google? Then there are three technical SEO elements in particular that you should take into account on your website.1. Load speed
Load speed is becoming more and more important in terms of both user experience and SEO. How quickly a site loads is decisive for whether the user stays or leaves the site immediately. You have probably experienced it yourself. You visit a website where the page loads slowly or stutters when you scroll. You get frustrated and impatient and close the page. Fast is not enough after all. It must be lightning fast to provide the best user experience. The load speed is therefore alpha omega in relation to whether you have a good technical SEO foundation. If you want to have a high ranking in Google, it is a prerequisite to have a good load speed. A site with a good load speed will also result in fewer bounces, more conversions and more satisfied users.These things affect load speed
- Server speed and response time
- Unnecessary code and scripts
- Code that blocks the page from loading
- Image sizes
How to measure your website speed
When you need to measure the load speed of your website, we recommend that you use Pagespeed Insights or GTMetrix. You can combine that with also looking at the actual measurements in Search Console.How do I speed optimize my website?
It depends on how your website is built. If it runs on a well-known CMS system, there are countless plugins for the purpose. However, many speed optimizations also take place at server level. Therefore, your server depends on how fast your website can be.2. Availability
Your website must be accessible to ensure the search robots’ access to the page. There must therefore be no blocks on either the server, domain or at code level, which could prevent Google from finding and indexing the pages. Indexing means that search engines crawl, copy and store all content and follow all links on your website. In other words, the search engines must be able to see the same website that your visitors see. Indexing of your website does not happen automatically. The easiest way to ensure indexing of your website is by getting an inbound link that points to your website.You must be aware of:
- Google can find all relevant pages and products
- Google gets blocked in robots.txt
- Google gets blocked by noindex
- Google Hits 404 Errors (Pages Not Found)
- Google can find all pages via internal links
- No technology is used that Google cannot crawl
- Pages 2, 3 and 4 of your product listings can be found and crawled by Google
3. Navigation structure
Your navigation structure is not unimportant in relation to your visibility in Google. Just like users, Google must be able to navigate around your website and easily find your most important pages. Links bind your website together, and tell Google about, among other things, the structure, depth and importance of the page. Therefore, it is essential that a website is tied together well, so that the value can flow properly. And so Google can see which pages are the most important. You do this by having a flat and organized navigation structure. In this way, you also avoid orphan pages, which are pages without internal links.Important rules to remember:
- Link to your most important pages from your main menu
- Use your important keywords in naming the menu
- Don’t hide important pages away deep in the structure
- Consider a mega menu so you have room for many menu items
- There should only be a few clicks from the front page to the most important pages (max 1-2 clicks)
- Tie your pages together with links in the content
- If necessary, use a breadcrumb tray